Tesla Engineers Launch Fort, a Screenless Strength Training Wearable
Designed specifically for lifters, the new Fort wearable automatically tracks reps, velocity, range of motion and proximity to failure.
Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers
Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.
CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant
Tony Zaccario joined Stretch Zone back when it had just four locations — today, the assisted stretching franchise counts over 400 locations.
Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout
Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo
EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.
ISSA To Host Global Virtual Summit Featuring Education, Career Development
The ISSA Global Summit will feature live educational sessions, expert-led pre-conference workshops, and a hiring and career event.
SoulCycle Taps Loop Earplugs for In-Studio Hearing Protection
Sound-conscious SoulCycle riders can now purchase reusable earplugs from Belgian brand Loop , which offer 17 decibels of protection.
Meaningful Experiences Are the New Service Driving ROI
How recovery hardware is redefining member engagement, retention and long-term value inside modern fitness facilities. In today’s crowded fitness market, […]
Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
New York’s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails
The Maze pairs non-alcoholic hospitality with wellness and social programming, discounts to NYC's hottest fitness brands and a robust dining experience.
