Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

interior of The Maze

New York’s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails

The Maze pairs non-alcoholic hospitality with wellness and social programming, discounts to NYC's hottest fitness brands and a robust dining experience.

Gunnar Peterson

Gunnar Peterson on Why Workout Intensity Still Matters in the Recovery Era

Celebrity trainer Gunnar Peterson discusses how he's approaching recovery, strength training and wellness tech in the modern fitness world.

I Tried Tovala, a Smart Oven Meal Subscription Designed for Busy Weeks

As winter takes its toll, we break down whether Tovala's smart-oven meal service can take the pressure off (and elevate) weeknight dinners.

Aston Martin F1 car

Aston Martin F1 Taps Eight Sleep for Recovery Optimization

The sleep tech company will support driver and team recovery; Eight Sleep branding will also be seen on Aston Martin Aramco Formula One cars.

Apple Watch on a person's wrist

Apple Is Scaling Back Its AI Health Coach Plans, Per Report

Apple is reportedly shelving its standalone “Health+” service, instead folding tools into Apple Health as competition in wearables and AI-driven wellness intensifies.

Stakt Sees Success With First-Ever Wellness Pop-Up Event

Stakt translated its community from product to physical space with the debut of Stakt Studio, a two-day wellness pop-up held in New York City.

Function Health app platform

Function Sues Rival Lab-Testing Startup Superpower, Alleging False Marketing

Function Health alleges Superpower made misleading claims around biomarker testing and clinical support, and in social media advertising.

The Best Healthy Super Bowl Snacks & Drinks of 2026

Planning A Last-Minute Super Bowl Party? Try These Healthy Snacks, Merch & More Game Day Essentials

The big game is Sunday, February 8 – and it's not too late to stock up on stylish team merch to wear alongside healthy snacks and drinks.

Noah Neiman’s The Pack Plans To Franchise in US, Internationally

Founded by Neiman and fellow Rumble Boxing co-founder Andy Stenzler in 2025, The Pack is already preparing to scale beyond New York City.

Mario Lopez Joins Longevity Platform Hone Health in Latest Wellness Play

Mario Lopez has joined Hone Health, a longevity-focused telehealth company that recently raised $30 million, as both a partner and ambassador.