Ohm Health Gets Investment for Nervous-System Regulation Lamp
Jamie Weeks’ Founders Row has made a strategic investment in Ohm Health, makers of a screen-free nervous system device.
Equinox To Accept HSA/FSA Funds for Memberships in Partnership With Flex
Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women’s health programs.
THC Drinks Enter the Sports-Performance Category
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
The AI Playbook for Fitness and Wellness Professionals
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC
Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
Adidas and Entire Studios Team on Sleek & Stylish Training Essentials for the Ring and Beyond
Adidas and Entire Studios have teamed on a collection of minimalist activewear, shoes and accessories – here's when and where to buy online.
At NBA All-Star Weekend, Women in Leadership Embrace Wellness
At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.
Bodybar Pilates Plans To Double Studio Footprint in 2026
Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.
Inside the Political Issues Set to Shape the Fitness Industry in 2026
HFA's latest policy briefing covered federal rule-making, state-level wins, Medicare expansion and what the midterm elections mean for the fitness industry.
ATN Week in Review: Fitness & Pharma Are Growing Closer
Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.
