Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers

Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.

man plays a game while rowing on an Ergatta

Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout

Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.

EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo

EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.

exterior shot of a Planet Fitness gym
member exclusive

Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears

Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.

THC Drinks Enter the Sports-Performance Category

Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.

woman inside a SweatHouz sauna

SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC

Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.

HFA members gather for photo in Washington, DC
member exclusive

Inside the Political Issues Set to Shape the Fitness Industry in 2026

HFA's latest policy briefing covered federal rule-making, state-level wins, Medicare expansion and what the midterm elections mean for the fitness industry.

Rendering of a room in Reforming Pilates' upcoming NYC studio

Reforming Pilates Is Building a Three-Story Studio in an NYC Carriage House

A luxury Pilates brand is turning a vintage New York City carriage house into the largest Pilates studio in the U.S.

member exclusive

In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex

Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper than wellness — and so do the risks.

The Best Valentine’s Day Fitness & Wellness Promotions

Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.