Gyms
EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo
EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.
Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
Equinox To Accept HSA/FSA Funds for Memberships in Partnership With Flex
Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women’s health programs.
LA Fitness Adds AI-Powered Basketball Courts From Shoot 360
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
Nike Strength Signs Equipment Deal With Everlast Gyms in UK, Ireland
Nike's strength training equipment will roll out across 25 Everlast Gyms in the UK and Ireland, the sides announced.
Amped Fitness Adds Reformer Pilates, Joining a Growing Gym Trend
Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.
UFC Gym Unveils China Expansion Plans, Calling It a ‘Critically Important’ Market
UFC Gym, the commercial fitness extension of the popular MMA organization, is entering the mainland China market, the operator announced.
World Gym Adding Blood-Testing Service, Eyes US Stock Listing
World Gym is rolling out blood and DNA testing for members as it evaluates a possible U.S. stock listing in the future.
Apollo To Invest in Canada’s Largest Fitness Club Operator The GoodLife Group
Investment firm Apollo is acquiring a minority stake in Canada’s largest fitness club operator The GoodLife Group in a deal valued at around $1.46 billion.
Back After Two Decades, Mark Mastrov Has Big Plans for 24 Hour Fitness
Mark Mastrov spoke to ATN about his goals for the future of 24 Hour Fitness, the gym brand he reacquired in partnership with LongRange Capital.
