CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant
Tony Zaccario joined Stretch Zone back when it had just four locations — today, the assisted stretching franchise counts over 400 locations.
ATN Week in Review: Fitness & Pharma Are Growing Closer
Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.
CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution
Founded by Craig Moody in 2012, Shoot 360 currently has over 60 locations — and its tech is used by nearly every NBA team
ATN Week in Review: What’s Next for the Longevity Movement?
This week, we break down the recent controversy surrounding Peter Attia's ties to Jeffrey Epstein, and what it could mean for the future of longevity science.
Back After Two Decades, Mark Mastrov Has Big Plans for 24 Hour Fitness
Mark Mastrov spoke to ATN about his goals for the future of 24 Hour Fitness, the gym brand he reacquired in partnership with LongRange Capital.
ATN Week in Review: The Wellness World Is Splitting Into Two
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.
CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer
Athletic Brewing has quickly become one of the biggest names in the fast-growing non-alcoholic beverage market, offering beers that closely […]
ATN Week in Review: Gymgoers Say No to Too Much Tech
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness
Inspired by Aulet's personal fitness journey, Ergatta is leveraging the fun of gaming to help more people stick to a cardio routine — whether on rowers, bikes or treadmills.
ATN Weekly: Why the New Food Pyramid Matters for Fitness & Wellness
America's new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands as the U.S.'s protein obsession grows.