High Value Low Price Gyms (HVLP)

EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo

EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.

exterior shot of a Planet Fitness gym
member exclusive

Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears

Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.

Amped Fitness' new gym in Mesa, Arizona

Amped Fitness Adds Reformer Pilates, Joining a Growing Gym Trend

Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.

a new Planet Fitness member learning about the gym from a PF employee

Planet Fitness Leans Into Pricing Power Amid ‘Golden Age’ of Fitness

Planet Fitness executives highlighted strong member retention numbers as the low-price gym giant moves forward with a price hike and international expansion

woman works out with a trainer at a Crunch Fitness

CR Fitness, Crunch’s Top Franchisee, Reaches 1 Million Members

CR Fitness recently got $350M in growth capital as the franchise group plans to add another 100-plus Crunch clubs over the next five years.

US Gyms Saw Record Q4 Traffic, Strong Full-Year Growth in 2025

New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.

Fitness World Canada Eyes Major Expansion, Franchising After $50M Investment

Low-price gym operator Fitness World Canada is pouring $50 million into accelerating its growth, including its first-ever franchise program.

an interior shot of Amped Fitness.

Amped Fitness Gets Investment From Princeton Equity Group, Eyes More Expansion

The low-price gym brand, which counts 35 locations in the southeast and southwest, will look to enter new U.S. markets, focusing on "concentrated metro" areas.

Planet Fitness Opened Nearly 200 Gyms in 2025, New Metrics Show

Planet Fitness has a lot of competition in the low-price gym race, but it's keeping its foot on the gas pedal under new CEO Colleen Keating.

Retro Fitness Bets on Retention With 3-Month Free Trial in January

As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.