High Value Low Price Gyms (HVLP)
The Gym Group Eyes Expansion as UK Fitness Market Heats Up
The Gym Group, a low-price gym operator in the U.K., reported solid revenue growth in 2023 and is planning to open new locations.
Amped Fitness Enters Texas as HVLP Gym Keeps Expanding
The low-price gym chain known for its blue mood lighting and long list of amenities has built a burgeoning portfolio […]
Orangetheory, Self Esteem Brands Merge in Major Fitness Deal
The parent company of Anytime Fitness joins forces with Orangetheory in a deal that creates a global wellness giant.
How CR Fitness Became the Top Crunch Franchise Group
With over 150 years of combined experience, Crunch Fitness’ most successful franchise group stands alone in makeup and success.
Planet Fitness Grows Revenue but Warns of ‘Transition Year’
Planet Fitness continues to grow membership and revenue but is facing executive upheaval and uncertainty over new franchise growth plans.
10 Fitness Launches Franchisee Marketing Strategy
10 Fitness will support franchisees with a dedicated marketing firm, a move the Arkansas-based brand says sets it apart from other gyms.
CEO Corner: Chuze Fitness, Cory Brightwell Use ‘Hospitality’ To Drive Growth
Chuze has become one of the fastest-growing high-value, low-price (HVLP) gym chains in the U.S., currently operating 59 locations.
Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth
Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.
Planet Fitness Launches Media Network for Advertisers
The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.
Planet Fitness CEO Talks Franchise Strategy, Price Increase & GLP-1s
Planet Fitness interim CEO Craig Benson delved into a number of important topics, including the brand's new franchise strategy.
