High Value Low Price Gyms (HVLP)
Energie Fitness Unveils Brand Revamp, New Class & Wellness Offerings
U.K.-based Energie Fitness is changing things up for the new year, including a new logo, expanded class offerings and digital upgrades.
Planet Fitness Taps Joe Jonas for New Year’s Social Media Content
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
Top Planet Fitness Franchisee Sees Success Following $7M Reinvestment
Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
Crunch Fitness Leans Into ‘90s Nostalgia With Hype Williams-Led Campaign
Crunch's new “Feel More” campaign leans into music, nostalgia and social connection as Gen Z seeks community-driven fitness experiences.
Planet Fitness Returns to Times Square for New Year’s Eve
Planet Fitness returns to Times Square as the gym giant caps a strong year driven by Gen Z growth and new wellness amenities.
Vasa Fitness Nears 70 Locations Amid Continued Growth
Vasa Fitness added seven new clubs and 335,000 new members this year as it stakes its claim as one of the industry's top HVLP gym brands
The Edge Fitness Clubs Invests $25M in Upgrades, New Class Formats
The Edge is rolling out its largest reinvestment yet, upgrading equipment, amenities and branding as it brings boutique-style classes to big-box gyms.
Gyms Are Winning Gen Z, but Cancellation Issues Emerge
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
Zumba Launches Music-Driven Strength Training Class
Zumba debuts Zumba + Lift, a new strength-focused class that combines resistance training with the brand’s signature music-driven energy.
