High Value Low Price Gyms (HVLP)
UK’s PureGym Plots North American Expansion as Pure Fitness
One of Europe's top fitness operators is looking to muscle its way into the crowded high-value, low-price gym market in the U.S. and Canada.
Planet Fitness Nears 20 Million Members Amid Strong Growth
Planet Fitness has won big with Gen Z consumers. It's also looking to lower the capital requirements to open a franchise location.
Planet Fitness Inks Major Partnership With Megan Thee Stallion
Planet Fitness continues to target Gen Z, this time joining forces with Grammy-award-winning rapper Megan Thee Stallion.
Amped Fitness Touts New Offerings, Big Plans for 2024
The Florida-based gym chain has added offerings like recovery tools and mind-body exercise classes to align with current wellness trends.
Vasa Fitness Enters Nebraska, Plans Further Expansion
The budget-friendly gym touting a unique infrared yoga experience expects to open new clubs in Illinois, Utah and Colorado in 2024.
