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‘Why Not Explore What’s Possible?’: How Kane Footwear Is Using AI Marketing
Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
Creatine Goes Edible as Brands Look Beyond Gummies
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
Why Being Too Attractive Can Hurt Fitness Influencers
New research uncovers the “beauty backfire effect,” where extreme attractiveness hurts engagement for fitness influencers.
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?
Fitness Consumers Want More Than Just Workouts, Brand Leaders Say
Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.
For Peloton’s Robin Arzón, Hyrox-Style Training ‘Is the Future’ of Fitness
Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.
Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future
Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.
How America’s Gyms & Clubs Are Embracing Next-Gen Tech
From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
