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The Biomarker Blood Testing Gold Rush Is Here
ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
How Health Tech Is Transforming Gyms & Clubs
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
These Nutrition Trends Will Rise & Fall in 2026, Experts Predict
Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
The New Weight-Loss Problem Isn’t Access. It’s Burnout, Survey Finds
Weight loss is a top priority for Americans amid the rise of GLP-1s, but rising emotional strain suggests the system is starting to crack
Can the Pilates Franchising Boom Continue?
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
Gyms Are Winning Gen Z, but Cancellation Issues Emerge
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
Young People Are Driving a Surge in Triathlon Sign-Ups
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
The Next Big Wellness Category Isn’t Sexy — It’s Essential, Sharper Image Says
Sharper Image is widening its definition of what wellness should actually support, designing tools that help people live well as they age.
