Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

OakleY Meta Vanguard

A Runner’s Review of the Oakley Meta Vanguard Smart Glasses

We tested the Oakley Meta Vanguard AI glasses while training and running in New York – here's our honest review and if we think it's worth $499.

People have a party overlooking a city skyline

Daybreaker Taps Sweatpals for Event Tech as ‘Daylife’ Movement Gains Ground

Community fitness platform Sweatpals will power ticketing, discovery and operations for Daybreaker’s sober morning dance experiences across the U.S.

man climbs on a pickup trick wearing Stoke sneakers

Stoke Footwear Launches, Focusing on Men It Says Are Ignored by Brands Like Nike & Adidas

Founded by industry veteran Rick Blackshaw, Stoke Footwear believes many men are underserved by popular performance-driven sneakers.

Best Juice Cleanses and Detox Programs 2026

The Best Cleanses to Reset Your Health Goals in 2026

Whether you're looking to reset your gut health or lose weight, these are the best juice cleanses & detoxes to reach your New Year's 2026 resolution goals.

Gold’s Gym, YoungLA Team Up for New Apparel Collab, Multiyear Partnership

Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.

Forza Pilates studio
member exclusive

Inside Nashville’s Booming Boutique Fitness Scene

The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.

Orlando skyline in the daytime

The 10 Healthiest US Cities in 2026, According to Mindbody’s New Rankings

Fitness and wellness software giant Mindbody ranked America's 25 biggest cities based on physical and mental health behaviors.

woman uses her Apple Watch

The New Year’s Fitness Bump May Last Several Months, Apple Study Finds

A multiyear study suggests Apple Watch users increase their activity in January and sustain higher exercise levels into February and March.

Arsenal FC players carry Stanley 1913 tumbler cups

Why Drinkware Giant Stanley 1913 Is Doubling Down on Sports

Through partnerships with Lionel Messi, Caitlin Clark and top teams, Stanley is aiming to position hydration as a core part of sports culture.

Apple Tackles Decision Fatigue With New Year’s Fitness Rollout

In new workout programs, Apple Fitness+ is intentionally keeping the time commitment small, then gradually building it week over week.