Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

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How Mindbody’s Top 2022 Wellness Trends are Manifesting in Studios

With a focus on stress reduction, recovery, & fun, Mindbody’s 2022 trends demonstrate an evolution towards holistic wellness.

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How SwingVision is Redefining Tennis

SwingVision has expanded in scope since it was launched in 2019 for 18-55 year old tennis players competing in at least one match every week.

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Breaking: Founder-Former CEO Randy Hetrick Partners with Private Equity Veteran Jack Daly of JFXD Capital for TRX Acquisition

After leading TRX for 15 years, Randy Hetrick had sold a controlling interest & founded OutFit. He brings about the company's acquisition...

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CEO Corner: A Conversation with Eli Walker, Drunk Yoga’s Founder & CEO

Drunk Yoga founder and CEO Eli Walker tells Athletech News about her inspiration for founding the company, its consumer base, and more.

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The Emerging World of Fascia Relief

Raising awareness on fascia relief could change the game for athletes, relieving tension, lessening recovery times, and improving...

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CEO Corner: Former ClassPass Chief Executive Fritz Lanman Announced as Mindbody’s CEO

Athletech News speaks with new Mindbody CEO Fritz Lanman about his strategic vision for the firm, & the greater state of the fitness & tech.

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Arlington, VA, is ACSM American Fitness Index Ranking’s Fittest City

The fittest city in the ACSM/Elevance Fitness Index was Arlington, followed by Madison, Minneapolis, Washington, D.C., and Seattle.

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A Glimpse Inside the Brand-New Peloton New York Studio 

The Peloton New York studio offers brand-new locker rooms with sleek showers, amenities, and changing areas.

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The Rise of Wellness Clubs: A Q&A with Remedy Place Founder Dr. Jonathan Leary

Athletech News interviews Founder Dr. Jonathan Leary about Remedy Place and the growth of dedicated rest and recovery spaces.

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New York City’s Fitness Week 2022 To Be Held June 5-12  

After New York City’s Fitness Week, the series will expand to other cities, like Atlanta, Chicago, Los Angeles, Miami, and San Francisco.