World Gym Adding Blood-Testing Service, Eyes US Stock Listing
World Gym is rolling out blood and DNA testing for members as it evaluates a possible U.S. stock listing in the future.
Willie Nelson’s THC Beverage Brand Raises $15M To Enter the Wellness Aisle
Willie Nelson’s THC drink brand Willie’s Remedy+ has raised $15 million and is set to roll out nationwide in retail.
Why the Bryan Johnson-AG1 Feud Misses What Wellness Consumers Really Care About
Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.
For GLP-1 Users, Effort Could Be the Key Factor in Long-Term Health
New data from Noom suggests that people who put more effort into eating healthy and working out see the best results from weight-loss drugs.
Midi Health Reaches Unicorn Status in $100M Funding Round
Midi Health surpassed a $1 billion valuation following a $100 million Series D, highlighting increased capital flowing into women’s health.
Waz Ashayer on Sobriety, Discipline & Leading P90X Generation Next
Waz Ashayer, a popular Equinox trainer, has become the face of one of the world’s most recognizable fitness programs in P90X.
Labor Unions Are Coming for the Fitness Industry, Threatening a Long-Held Power Dynamic
The fitness industry has historically avoided labor unrest, but organizers say that dynamic is under strain as Gen Z workers challenge low wages and erratic scheduling.
Snap Fitness Unveils Luxe 24/7 Gym Concept in London
Snap Fitness has opened a new club in central London, a 24/7 gym model with boutique training, Pilates and recovery offerings.
Jeff Zwiefel Departs Life Time, Closing a 27-Year Chapter
Jeff Zwiefel, the former president and COO of Life Time and a longtime senior executive, is exiting the luxury fitness and wellness brand.
Daxko’s New AI-First Strategy Targets the Work That Slows Gyms Down
Daxko’s AI-first strategy focuses on automating backend tasks, improving personalization and helping gym operators navigate a new landscape.