Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

Cambiotics CEO and co-founder

Danish Startup Raises $5M To Remove Forever Chemicals From Your Body

Cambiotics has landed $4.7M to bring a PFAS-targeting probiotic to market as concern over “forever chemicals” grows.

Skelcore

Skelcore Adds Cybex Eagle Creator as Head of Design, Eyes Strength Training Innovation

Skelcore has tapped Cybex Eagle creator Roy Simonson and Freemotion veteran Hillis Lake to drive strength training equipment innovation.

Prime IV Hydration & Wellness Tops 200 Locations, $100M in Revenue

Prime IV Hydration & Wellness added 53 locations in 2025 and enters this year with expansion on the roadmap as IV-therapy demand grows.

women doing a workout at a Pvolve

Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play

Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.

boy and girl on a hike
member exclusive

From Workout Cruises to Destination Races, Fitness Travel Is on the Rise

"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.

member exclusive

Recovery Is the New Après-Ski at Luxury Winter Resorts

From Telluride to Deer Valley, luxury ski resorts are investing in recovery amenities like saunas, cold plunges and oxygen therapy.

Super Bowl Advertisers Are Playing Offense on Wellness

This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.

Trubar Sells for $173M Amid Protein Bar Boom

Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.

SculptHouse founder Katherine Mason

Atlanta-Based SculptHouse Gets Capital To Scale Its Lagree Model Nationwide

SculptHouse has secured an investment from Jamie Weeks' Founders Row to expand its multi-revenue model to major U.S. markets.

Solidcore To Open New Flagship in NYC’s Gramercy Park Luxury Condo Building

Boutique fitness giant Solidcore will anchor the new 200E20TH building that's opening in New York City's Gramercy neighborhood.