Gyms

Pilates studio inside Snap Fitness' new upscale gym in London

Snap Fitness Unveils Luxe 24/7 Gym Concept in London

Snap Fitness has opened a new club in central London, a 24/7 gym model with boutique training, Pilates and recovery offerings.

McFit Launches Gold’s Gym-Inspired Global Franchise Plan

Already popular in Europe, McFit will follow the Gold's Gym model to grow beyond its company-owned clubs in Germany, Australia and Italy.

members high-five inside a Central Rock Gym
member exclusive

How Gyms Are Keeping Members After the January Rush — and Why February Matters More 

For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.

a new Planet Fitness member learning about the gym from a PF employee

Planet Fitness Leans Into Pricing Power Amid ‘Golden Age’ of Fitness

Planet Fitness executives highlighted strong member retention numbers as the low-price gym giant moves forward with a price hike and international expansion

a pool at Life Time in Austin, Texas
member exclusive

Why Life Time Is Going All-In on Austin’s Thriving Wellness Scene

Life Time has opened its fifth Austin club as remote work and demand for premium wellness reshape Texas' capital city.

Orangetheory Fitness lift

How Orangetheory, Anytime Fitness Are Responding to the GLP-1 Era

As more than half of GLP-1 users say medication alone isn’t enough, fitness giants Orangetheory and Anytime are adapting to a new type of member.

member exclusive

January Gym Traffic Is Still Surging, a Positive Sign for 2026

Data from Placer.ai shows New Year's gym visits are up compared to last year and have remained elevated into mid-January.

Mark Wright tries out the Joyride at David Lloyd Clubs

Leading UK Gym Operator Wants Adults To Embrace Playtime Again

David Lloyd Clubs is introducing "kidult" classes — playful, nostalgia-driven workouts designed to make exercise feel more fun and sustainable.

a group of women work out at a Curves gym
member exclusive

Curves Is Betting That Creating Safe Gym Spaces for Women Will Fuel Its Comeback

As demand for women's strength training surges, Curves is scaling a franchise model built on psychological safety, and finding early traction with Gen Z.

PureGym automatic entry doors in a New York City gym
member exclusive

Gymgoers Want 24/7 Access. But Are They Ready for the Tech That Makes It Possible?

PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.