Industry News
Amazfit Named Official Wearable Partner & Timekeeper of Hyrox
Hyrox, the competitive fitness racing company, has announced a two-year partnership with Zepp Health Corporation.
MADabolic Appoints Kristi Wass to Executive Team as VP of Marketing
With a focus on strategic growth, Kristi Wass will spearhead marketing initiatives to enhance the franchise’s brand
Walla Appoints Beth Potter as VP of Sales During Brand Expansion
Beth Potter, the former Chief Experience Officer at fitness consulting firm Studio Grow, has been named Walla’s new Vice President of Sales
Therabody Commits to Skincare Innovation, Introduces TheraFace Depuffing Wand
Therabody has announced its latest innovation, the TheraFace Depuffing Wand, as the company continues to invest in skincare technology.
24 Hour Fitness Follows HVLP Gyms in Membership Points Offerings
To boost member participation and motivation, fitness chain 24 Hour Fitness has launched its new loyalty program
Fortë Partners with Vibes Music to Bring Popular Music to Fitness Streaming
Fortë and Vibes Music announce a new partnership that will bring popular tracks from known artists to the Fortë fitness streaming platform
Peloton Integrates Kindle Books into Workout Experience
Peloton has partnered with Amazon so Pelotoners can immerse themselves in their Kindle books while working up a sweat.
Coya Unveils Rebrand, Combining Performance Coaching with Longevity
Coya has launched its rebranding, providing members with access to expert guidance, wearable technology, and customized wellness plans.
Burn Boot Camp Celebrates Franchise Success, Community at Annual Summit
The fitness franchise held its annual Burn Boot Camp Summit in Charlotte, North Carolina, welcoming franchise partners, trainers and more.
Les Mills Launches New Pilates Program Targeted at Gen-Z
Les Mills is joining the Pilates party with a new program scientifically proven to enhance flexibility, endurance and more
