rowing
CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness
Inspired by Aulet's personal fitness journey, Ergatta is leveraging the fun of gaming to help more people stick to a cardio routine — whether on rowers, bikes or treadmills.
Ergatta Launches Immersive Strategy Game, Its Most Ambitious Release Yet
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
Ergatta Debuts the Luxe, Expanding Its Reach in Connected Rowing
The company’s newest rower refines its original design with upgraded hardware and a focus on immersive, game-based training Ergatta has […]
Hydrow vs. Ergatta: Which Smart Rower Wins at Home?
Ergatta leans into gaming and self-guided progress, while Hydrow doubles down on immersive storytelling and instructor-led workouts.
Ergatta Strikes Gaming, Content Deal With Int’l Rowing Federation
The agreement makes connected fitness company Ergatta World Rowing’s preferred partner for gaming and Esports initiatives.
Hydrow Launches Arc Rower To Push Into Strength Training
Hydrow has launched a $2,295 Arc Rower, its most advanced machine yet, introducing HydroMetrics for precision, power and endurance scoring.
Hydrow Taps Into ‘Snack-Sized’ Workouts for the Time-Strapped Consumer
Hydrow is embracing the bite-sized fitness trend with Snack Rows: short, efficient workouts designed for busy schedules.
Ergatta Launches Rowbot, a Personalized Rowing Companion
Ergatta launches Rowbot, a customizable virtual competitor that adds real-time pacing, motivation and performance tracking.
Jezzr Rows Into Studios With Gamified Rowing Experience
Jezzr brings a gamified indoor rowing platform to fitness studios and boutique gyms to increase engagement and retention.
Fitness On Demand Adds Rowing Workouts Led by Olympian
Fitness On Demand has expanded its fitness content through a new partnership with Row Like A Champion, bringing 20+ rowing workouts.
