Longevity
In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper than wellness — and so do the risks.
Getting Started with Longevity: New Technology for Fitness Providers
How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways
ATN Week in Review: What’s Next for the Longevity Movement?
This week, we break down the recent controversy surrounding Peter Attia's ties to Jeffrey Epstein, and what it could mean for the future of longevity science.
Uber Founder, Equinox Chair Back New Longevity-Focused Apartment Startup
Receiving investment from the likes of Travis Kalanick and Harvey Spevak, Sekra blends circadian lighting, curated community and shared wellness values.
Americans Are Adopting Extreme Longevity Habits — but Is It All Pointless?
Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.
Mario Lopez Joins Longevity Platform Hone Health in Latest Wellness Play
Mario Lopez has joined Hone Health, a longevity-focused telehealth company that recently raised $30 million, as both a partner and ambassador.
Hims & Hers Wants To ‘Ruffle Some Feathers’ With Provocative Super Bowl Ad
Hims & Hers returns to the Super Bowl with a pointed ad that takes aim at the health-wealth gap in the United States.
The Top 10 Wellness Trends Shaping 2026, According to GWI
From women’s longevity to the backlash against over-optimization, these shifts are set to define the booming global wellness economy.
Longevity Fitness Is Going Viral Amid Wellness Content Boom
A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
Mixing Up Your Exercise Routine Is Best for Longevity, Study Finds
In a Harvard study of more than 100,000 people, researchers found that exercise variety is better for living longer than sticking to one routine.
