Pvolve

an in-studio Pvolve class with women working out

ATN Week in Review: Fitness & Pharma Are Growing Closer

Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.

women doing a workout at a Pvolve

Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play

Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.

Pvolve studio
member exclusive

Pvolve Hires Jesse McBain as Studio Growth Exec, Eyes 50 Open Locations

Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.

How Pvolve Is Redefining Boutique Fitness Through Science, Sustainability and Scalability

For members, it’s a smarter way to move. For franchisees, it’s a smarter way to grow. Pvolve brings purpose and […]

Woman performs a resistance-based lower-body exercise on a Pvolve mat while a Pvolve trainer assists with form in a minimalist studio.

Pvolve’s New Jennifer Aniston Campaign Features Mental Health Tie-In

Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.

Dua Lipa on a Frame Fitness Pilates reformer

The Biggest Celebrity Fitness & Wellness Deals of 2025

It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.

Pvolve Galleria

Franchisee Spotlight: Pvolve, PV Operations LLC

Inspired by her own pain-relief journey, Hanh To of Houston, Texas, turned her passion for Pvolve’s method into a thriving franchise operation.

Hers Launches Menopause Specialty, Paving the Way to $1B in Revenue in 2026

Telehealth giant Hims & Hers has expanded into women's midlife care with personalized treatment plans, including patches, creams and pills.

Pvolve longevity bundle equipment

Jennifer Aniston, Pvolve Launch Longevity Bundle Centered on Strength & Aging Well

Pvolve and Jennifer Aniston are introducing the "Longevity Bundle," developed in collaboration with the brand's head trainer Dani Coleman.

women in front of a lake

Peloton Enters Menopause Care as Wellness Brands Race To Aid Women in Midlife

Peloton is partnering with Respin Health to launch a research study on how targeted exercise can improve menopause-related symptoms.