Zumba
FitXR Adds Disney Music for an Enchanting VR Fitness Experience
FitXR's VR fitness platform will feature music from ten Disney movies and shows, including The Lion King, Hercules and Frozen.
Zumba To Launch VR Fitness Studio Through FitXR
The Zumba studio will offer 32 classes with a variety of music tracks, and come in a mixed reality version in addition to VR.
More Than Two Decades On, Zumba Continues To Innovate & Inspire
Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.
Zumba Launches ‘Colors of Kindness’ Apparel Collection With Crayola
The 40-piece collection aligns the fun, inclusive vibe of Zumba's fitness programming with the iconic colors of Crayola.
How the Top Crunch Fitness Franchisee Uses Group Fitness To Fuel Expansion
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
Zumba Targets Mobility Gap With CIRCL Class Co-Created by Karate Champ
The new mobility-focused offering from Zumba fills a gap in the fitness industry and among current group fitness offerings, its CEO says
Zumba 6 Week Transformation Program Offers ‘A Fun and Easy Way to Step Into Your Best Self’
Zumba Chief Marketing Officer Carolina Moraes gave Athletech News an in-depth explanation of what the transformation program promises.
Zumba Fitness Adapts to Coronavirus With New Class Formats, Technology
“As soon as the pandemic hit, we challenged our entire tech team to start developing solutions for our instructors to […]
Chinese Sports Technology Brand Keep and Fitness Brand Zumba(R) to Hold Strategic Collaboration Conference Online
On May 30, sports technology brand Keep and world’s leading brand Zumba® Fitness held a unique online global press conference, at which […]
