Zumba

a smiling headshot of Suzelle Snowden.

How Suzelle Snowden Made Fitness a Five-Star Amenity

Suzelle Snowden built a fitness travel brand before it was a trend. Now she’s expanding Fit Bodies to new heights.

man looks surprised at a living room full of clowns

Breaking Down the Best New Year’s Ad Campaigns in Fitness

With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.

an image of 2023's Ultimate Wellness Sunday at Pembroke Gardens with a Zumba instructor

Ultimate Wellness Sunday Returns to Pembroke Pines

The Shops at Pembroke Gardens is hosting the Ultimate Wellness Sunday this weekend, with fitness and wellness events from Zumba and more.

Zumba has tapped LMFAO's Redfoo for an energizing new campaign

Zumba Gives Fitness Consumers Confidence with New Campaign

Global dance fitness leader Zumba has tapped LMFAO's Redfoo for lively campaign to kick off 2025 with confidence.

Zumba dance members

Zumba Partners with Wellhub

Dance fitness brand Zumba and corporate wellness platform Wellhub have teamed up to give employees access to Zumba classes.

An image depicting Crunch Fitness members participating in Zumba group fitness.

Crunch Fitness, Zumba Pair for Global Dance Event

Crunch Fitness and Zumba are teaming up to celebrate Global Dance Day on Sept. 21 at Crunch Fitness gyms worldwide and on Zumba's app.

New Data Reveals Key Insights to Help Personal Trainers, Gyms

The rising interest in fitness and health has led gym membership and engagement numbers to soar across low-priced, high-value franchises

Zumba Noom partnership banner

Zumba, Noom Partner on Fitness Content, Instructor Coaching

Zumba instructors can gain an edge by becoming Noom Mindset Coaches as the dance-fitness brand continues to expand its reach.

Zumba dance fitness class

Zumba Partners With Samsung Health in Latest DTC Move

The Samsung Health collaboration will bring Zumba’s energizing dance-fitness workouts to an even wider audience.

How To Build a Thriving Zumba Community in Your Gym

Gyms are leveraging Zumba - the global dance phenomenon - to boost membership, engagement and brand loyalty.