Hyrox

man wears co-branded t-shirt from Everlast Gyms and Myprotein

Everlast Gyms Adding Myprotein Kitchens to Locations Across UK & Ireland

Everlast Gyms will now include on-site kitchen concepts at its U.K. and Ireland locations, rebranding its Flavore bars to Myprotein Kitchens.

runners race through the streets of NYC

Activewear Brand Ten Thousand To Host 10K Race in NYC—With a Grueling Twist

The Ten Thousand 10K, an unsanctioned race, requires athletes to complete 250 burpees during a 6.2-mile race in Manhattan.

Puma sign at a Hyrox event

Puma, Hyrox Extend Footwear & Apparel Deal Until 2030

Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.

Berto Colon

Actor Berto Colón on How Fitness Fuels His On-Screen Roles

Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.

UBX training facility

UBX Adds Hyrox Workouts to Select UK Gyms

UBX Wembley and UBX Kingston become the first UK gyms to introduce HYROX Training Clubs, blending boxing, strength and race-day prep.

Life Time To Compete With Hyrox, Launches LT Games & $20K Prize Pool

Life Time debuts LT Games, a 17-stage hybrid fitness competition set for next month with a $20K prize pool and training classes to prepare.

The interior of Gold's Gym Burnet Road

Gold’s Gym Turns 60 With Luxe Upgrades, New Locations & Hyrox

Gold’s Gym is blending strength training with recovery, launching luxe new locations and the roll out of Hyrox Performance Centers.

Hyrox training studio inside Third Space Canary Wharf

Hyrox Makes Luxury Fitness Play in UK’s Third Space

Third Space, an upscale health club chain in London, has opened its first-ever dedicated Hyrox training studio, while adding new classes.

A woman competing at Hyrox.

Peloton Partners With Hyrox, Drops New Class Series

Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.

panelists speak at the ATN Innovation Summit 2025

From NYC to Germany, Here’s How Top Fitness Brands Are Scaling Community

As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.