Partnerships
iFIT Tees Up Golf Fitness Content With Arcis Partnership
iFIT teams up with Arcis Golf to launch golf fitness content, tapping into the sport's growing demand for performance training and tech.
CrossFit & YETI Extend Official Partnership Through 2027
CrossFit and YETI have extended their partnership through 2027, continuing support for the Games and launching a new Community Cup initiative.
Home Run for Health: Bryce Harper Partners With Just Ingredients
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
ABC Fitness, EGYM Align on Delivering Personalized Fitness
ABC Fitness has partnered with EGYM to bring workout tracking and BioAge tech to its platform, expanding its presence in the U.K. and EU.
Mindbody Taps Rokt for AI-Powered Online Ad Placements
Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
SoulCycle & Uni Partner to Introduce Sustainable Body Care in Studios
SoulCycle has introduced a new partnership with Uni in its studios across the U.S. and U.K. Beginning March 3rd.
Velites Becomes Official Grip & Jump Rope of the CrossFit Games
CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.
Hilton & Calm Announce Partnership For In-Room Mindfulness Content
The Hilton and Calm collaboration will launch in March 2025, and provide guests with a curated selection of guided meditations and exercises.
Daily Burn and Corefirst Partner to Expand Access to Resistance Pilates
Daily Burn, a digital wellness platform, has partnered with Corefirst, a Pilates company focused on providing accessible resistance training.
Cadence Collective Launches To Monetize Participation Sports
Cadence Collective comes as demand grows worldwide for mass-participation sporting events like marathons, triathlons and fitness races.
