Activewear
Lululemon To Create NFL Fan Gear in Latest Pro Sports Collab
Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.
Nike’s Robotic Running Shoes Push Wearables Into Motion
Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.
Omorpho Introduces G-Vest Icon, a Fully Adjustable Weighted Vest
Omorpho has unveiled the G-Vest Icon, an adjustable weighted vest that expands on the brand’s MicroLoad technology for a customizable […]
Gymshark Taps Dick’s Sporting Goods for First US Wholesale Deal
Gymshark teams up with Dick’s Sporting Goods in its first U.S. wholesale partnership, launching in 12 House of Sport locations nationwide.
Alo Taps Sports Stars To Drive Men’s Performance Gear
Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.
Reebok Becomes Official F45 Partner in Multiyear Deal
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
Boast Serves Up a New Era for Women’s Tennis Apparel
Boast has launched its 2025-2026 women’s collection, a performance and lifestyle line inspired by tennis culture.
October Prime Day 2025: The Best Last-Chance Deals on Oura Rings, Therabody Devices & More
These are the best Amazon October Prime Day sale deals on fitness & wellness products from Oura, Therabody, Hyperice and more top brands.
Activewear Brand Ten Thousand To Host 10K Race in NYC—With a Grueling Twist
The Ten Thousand 10K, an unsanctioned race, requires athletes to complete 250 burpees during a 6.2-mile race in Manhattan.
Puma, Hyrox Extend Footwear & Apparel Deal Until 2030
Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.
