Activewear

Omorpho Raises $3M More for Weighted Fitness Vests, Apparel

A former Nike executive has won over investors with Omorpho, a fitness apparel startup that ramps up athletic training.

Rhone Plots Activewear Expansion as L Catterton Sells Stake

As the brand eyes a retail and womenswear expansion, Rhone also has received investment from NBA team owners and former NFL stars.

CorePower Yoga, Venus Williams’ EleVen Partner on Activewear Collection

The CorePower Yoga and EleVen by Venus Williams collection launched today and brings to life a custom collection of yoga-ready activewear. 

Lululemon To Join S&P 500, Stock Surges in Response

Lululemon stock rose over 10% on Monday after it was announced that the activewear giant will be added to Wall Street's S&P 500 index.

man lifts a barbell wearing Gymshark shorts

Gymshark Taps Google Cloud AI for Personalization, Expansion

Gymshark, a highly popular U.K.-based activewear brand, admitted its data management system has grown "outdated."

man poses next to a kettlebell in Vuori shorts

Activewear Brand Vuori Said To Be Mulling IPO

Vuori, a competitor to Lululemon, has quickly gained market share in the premium activewear space, hitting a $4 billion valuation in 2021 .

Lululemon storefront

Lululemon Has Strong Quarter but Silent on Connected Fitness

Lululemon grew its revenue to $2.2 billion for the quarter but didn't reference any news regarding its struggling connected fitness division.

Zumba Launches ‘Colors of Kindness’ Apparel Collection With Crayola

The 40-piece collection aligns the fun, inclusive vibe of Zumba's fitness programming with the iconic colors of Crayola.

CEO Corner: How Legends Founder Scott Hochstadt Turned an Apparel Brand Into a Lifestyle

Hochstadt has partnered with celebrities like Quavo, Baker Mayfield and more to grow the Legends brand into more than just an apparel line.

Men’s Activewear Brand Ten Thousand Raises $21M, Partners With Life Time

Ten Thousand, a menswear-focused training apparel company, impressively achieved profitability during the pandemic in April 2020.