Whoop

phone screens displaying Garmin Connect+ features

Garmin Launches Paid Subscription Tier With AI Health Features

Garmin Connect+ offers personalized health and fitness insights powered by AI, along with coaching and gamification tools. 

People working out in a Solidcore class.

Whoop & Solidcore Partner to Offer Wearable Insights for Reformer-Based Training

The Whoop x Solidcore activity will better capture insights from the workout for members with wearables and reformer-based training.

women speak on a fitness industry panel discussion

Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era

Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.

glowing mushrooms

Whoop Rolls Out Controversial New Journal Feature

Boston-based wearable tech company Whoop has added the ability for its users to track psychedelic use, leaving some divided.

Person walking up stairs

Why Whoop Added Step Count, According to CEO Will Ahmed

Whoop is introducing step count measurement in response to scientific insights about longevity, and user demand.

Unscripted: Whoop’s Kristen Holmes on the Science of Living Better

Whoop scientist Kristen Holmes offers research-backed insights into how you can live better amid the challenges of modern life.

UBX Set for UAE Expansion as Middle East Fitness Market Heats Up

Australian boxing franchise UBX sees big potential for the Middle East fitness market, joining other brands in targeting the area.

Apple Makes Fitness Intentions Clear With Latest Watch Updates

New Apple Watch features like Training Load and Cycle Tracking could spell trouble for top wearable brands like Oura and Whoop.

woman checks her smartwatch

Whoop, Oura CEOs Eye Women’s Health, Data Optimization 

As fitness wearables explode in popularity, the CEOs of Oura and Whoop are both bullish on tech's ability to help women better understand their bodies.

FitBit Launches Gamified Fitness Watch for Kids

The new Fitbit Ace LTE provides parental control while encouraging kinds to be active with gamified rewards.