Executive Moves
Jeff Zwiefel Departs Life Time, Closing a 27-Year Chapter
Jeff Zwiefel, the former president and COO of Life Time and a longtime senior executive, is exiting the luxury fitness and wellness brand.
Tracksmith Taps Ex-Converse CEO Jared Carver to Lead Boston-Based Running Brand
Tracksmith announced that Jared Carver has been appointed CEO, while founder Matt Taylor will step into a newly defined creative role.
The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm
The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.
Nike Shakes Up Leadership Amid Turnaround Plan
Nike is revamping its executive team, including a C-suite shakeup, as part of CEO Elliott Hill’s push to restore growth.
Vasa Fitness Hires New CMO, COO
Vasa Fitness, a fast-growing HVLP operator, welcomed Chris Griebe as chief operating officer and Danielle Petersen as chief marketing officer.
ABC Fitness Targets EMEA Growth With First-Ever Executive Hire in Region
ABC Fitness has appointed Dave Alstead as EMEA commercial director in a newly created role focused on driving growth and regional expansion.
The Picklr Taps Former Crumbl Exec To Power Global Expansion
The Picklr names former Crumbl exec Abby Olson as COO as the fast-growing pickleball franchise enters a new growth phase.
ABC Fitness Hires SweatWorks’ Mohammed Iqbal, Eyes AI Innovation
Iqbal will establish a strategic consulting arm within ABC Fitness to advise on partnerships, M&A and AI innovation.
Equinox Taps Former Macy’s Exec as New President To Drive Expansion
As president, Marc Mastronardi will head employee and membership experience, financial performance and club innovation for Equinox.
AG1 Makes CEO Change as Founder Chris Ashenden Steps Down
AG1, formerly Athletic Greens, has named Kat Cole as its new CEO, succeeding founder Chris Ashenden, who has led the brand since 2010.
