Fitness Business

D1 Training runners

Why Youth Training Is the Next Big Franchise Category in Fitness

D1 Training’s holistic approach prepares kids to thrive inside and outside athletics with purpose-built programming

Mindbody: Financing the Future of Fitness

By reimagining access to funding, Mindbody Capital gives franchises the freedom to innovate, expand and shape the future of the […]

CrossFit enjoyers

Disrupting the Franchise Space: CrossFit’s Affiliation Model

CrossFit’s affiliate model provides a halo effect and practical toolbox for entrepreneur owners looking for autonomy within a winning network

From Storage to Strategy: How Hollman Is Redefining the Member Experience

Hollman brings four decades of craftsmanship and innovation to a new era of fitness and wellness design — where lockers […]

Retro Fitness Bets on Retention With 3-Month Free Trial in January

As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.

Energie Fitness Unveils Brand Revamp, New Class & Wellness Offerings

U.K.-based Energie Fitness is changing things up for the new year, including a new logo, expanded class offerings and digital upgrades.

How Daxko Drives Results as a Member Experience Multiplier

The software company is redefining how franchise operators connect with members, blending technology, trust and personalization into lasting growth. Many […]

Forza Pilates studio
member exclusive

Inside Nashville’s Booming Boutique Fitness Scene

The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.

woman does a body scan at Anytime Fitness
member exclusive

How Health Tech Is Transforming Gyms & Clubs

From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.

turf field inside a Planet Fitness gym

Top Planet Fitness Franchisee Sees Success Following $7M Reinvestment

Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.