Fitness Business
CEO Corner: Co-Founder and CEO of Squeeze Brittany Driscoll
Founded by the same team as Drybar, the massage brand offers app-based bookings and customizable service experiences
Boost Your Fitness Studio’s Engagement and Leads in the Summer with Ekhos Agency
Ekhos Agency reveals all the tips fitness studios and gyms need to generate leads this summer with new book launch
Bodybar Pilates Earns Spot on Inc. 5000 List, Plans Expansion
Bodybar Pilates, a boutique fitness franchise headquartered in Fort Worth, Texas, has secured the 276th spot on the 2024 Inc. 5000 list
Blink Fitness Files for Bankruptcy
Equinox-owned Blink Fitness has voluntarily filed for bankruptcy as it explores a sale, the low-cost gym operator announced.
AI-Powered Retention Strategies for Gym Owners
Zen Planner is turning the tide on gym member retention by providing personalized communication and strategic touchpoints during critical membership phases.
The Little Gym Announces U.S. Expansion After Franchise Group Triples In Size
The Little Gym has been serving children ages 4 months to 12 years old and their families for nearly 50 years. Now, it's growing faster than ever before.
FS8 Opens Studios in Europe & U.S. Amid Global Expansion Plans
Pilates, yoga and tone workout brand FS8 has announced its plans to expand across the U.K. and Europe as part of its ambitious growth plan.
Keepme Introduces AI-Powered Membership Sales Agents
Too many fitness brands are leaving prospective fitness members with inquiries "on read," according to a new study from Keepme.
Freemotion Elevates Fitness Club at U.K.’s Voco Hotel Amid Wellness-Travel Boom
Freemotion Fitness, the commercial equipment division of iFIT, upgraded England's Elevate Health & Fitness Club’s fitness hardware offerings,
How Better Member Onboarding Prevents Attrition
Gyms face significant challenges in retaining members. But the member onboarding process offers a golden opportunity to create connections.
