Les Mills
ATN Week in Review: Gymgoers Say No to Too Much Tech
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
The Gym Is One Place AI Hasn’t Won Over, Report Finds
A Les Mills report finds gymgoers may embrace fitness tech, but they draw the line at AI coaching, with most preferring human instructors.
The Top Trends Propelling Fitness Forward
From AI to healthcare alliances, Les Mills CEO Sean Turner explains the must-watch shifts reshaping fitness and how brands can stay ahead
Fitness Stakeholders Urge Strength Training for GLP-1 Users
Les Mills and ukactive are urging the healthcare and fitness sectors to promote strength training and adequate protein intake for people taking weight-loss drugs.
Les Mills Adds Heavy Lifting Class Amid Strength Training Surge
With Bodypump Heavy, Les Mills aims to make lifting heavy weights less intimidating, thanks to the power of group fitness.
Les Mills Makes a Mindful Move With New Yoga Program for Gyms
Les Mills launches a four-part yoga series to help gyms tap rising demand for mind-body fitness in the booming wellness market.
MVP Effect: Certain Members Are Worth More to Gyms, Report Finds
A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.
How Fitness Brands Are Rethinking Content in the Era of AI
At the ATN Innovation Summit, CEOs from top fitness brands discussed the future of content strategy amid the rise of artificial intelligence.
Les Mills Bridges the Mind & Body Through Strength Training
Les Mills has a variety of programs that give you a strength exercise kick as well as a mental one all at once.
Aviron & Les Mills Join Forces To Gamify Studio Fitness at Home
Aviron teams up with Les Mills to add 300+ classes, expanding its gamified platform with strength, cardio, dance and cinematic cycling.
