Artificial Intelligence (AI)

New ‘SkinGPT’ Tool Uses AI To Predict Facial Aging. Noom Is Its First Adopter

Noom teams up with Haut.AI to launch Future Me, a tool that lets users preview how lifestyle choices could visibly shape aging and wellness.

Lumin Fitness activation at Fitness Connection

Lumin Fitness Rolls Out AI Personal Training Tech, Adds Gym Partner

For the first time, other gyms will now have access to Lumin Fitness AI-powered personal training tech, starting with Fitness Connection.

Keepme AI agents

The Hidden Goldmine: Why 90% of Fitness Leads Aren’t Really ‘Lost’

Keepme AI agents are transforming dormant prospects into revenue streams for forward-thinking fitness operators

phone screens display the WellTheory app

WellTheory Secures $14M for AI-Powered Autoimmune Care

WellTheory has raised $14 million in Series A funding, reaching $26.2 million in total capital for its personalized autoimmune care platform.

Peloton Tread

Peloton’s Newest Tech Bet: AI Digital Twins

Twin Health will incorporate Peloton's content library to recommend personalized workouts to members based on their unique profiles.

people run wearing Apple Watches
member exclusive

Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future

Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.

graphic shows man interacting with virtual tech at the gym
member exclusive

How America’s Gyms & Clubs Are Embracing Next-Gen Tech

From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.

Jonas Fitness Commits Millions to Responsible AI for Club Operators

Jonas Fitness has unveiled a multimillion-dollar AI plan to streamline club operations, boost efficiency and improve the member experience.

Kevin Hart’s VC Firm Leads $35M Round for AI Weight Loss App

The AI-powered Simple Life app ditches calorie counting in favor of data-driven coaching, gamification and habit science.

woman runs in the desert with an Apple Watch
member exclusive

Inside Apple’s Fitness Strategy, According to the Tech Giant’s Execs

Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.