functional beverages
Beyond Meat Shakes Up Strategy in Protein Drink Play
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
Functional Energy Drinks Are Coming to US Airports
Odyssey, a mushroom-powered functional energy drink brand, is coming to U.S. airports including JFK, LaGuardia and Chicago O'Hare.
Lucky Energy Raises $25M, Adds Beverage Heavyweights to Board
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
Calming Beverage Brand Trip Raises $40M Amid Functional Drink Craze
Trip, the calming beverage brand backed by Joe Jonas, Ashley Graham and others, has raised $40 million at a $300 million valuation.
Recess Raises $30M Amid Functional Beverage Boom, Taps Ex-Nutrabolt Exec
Recess, a pioneer in the relaxation beverage space, raised $30M in Series B funding and named former Nutrabolt exec Kyle Thomas as co-CEO.
Temple Lifestyle Brands Acquires Rise Kombucha
Temple Lifestyle Brands acquires Rise Kombucha as functional drinks surge globally, as demand grows for better-for-you beverages.
Everyday Dose Expands Into Target, Bringing Functional Coffee to the Masses
Everyday Dose brings its jitter-free, functional coffee blends to over 1,500 Target stores nationwide, offering a daily brew that supports focus, energy and gut health.
Generous Brands Acquires Kombucha Leader Health-Ade in Reported $500M Deal
Generous Brands has acquired kombucha maker Health-Ade, adding the gut-health leader to its nearly $1B beverage portfolio.
Dave Portnoy-Backed New Functional Beverage PHX Combines Hydration & Energy in One Drink
PHX targets those seeking both performance and convenience in a single can with 700mg of electrolytes, 200mg of caffeine and daily vitamins.
This Is What Gen Z’s Happy Hour Looks Like Now
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
