Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

LaserAway co-founder and CEO Scott Heckmann

CEO Corner: LaserAway’s Scott Heckmann on the ‘Second Wave’ of Wellness

LaserAway CEO Scott Heckmann believes the rise of GLP-1s will make aesthetic services like Botox and laser hair removal more popular.

White House

ATN Week in Review: Does Trump Care About the Fitness Industry?

This week, we explore the possibility of the Trump Administration expanding Medicare coverage to include exercise.

BODi co-founder and CEO Carl Daikeler

CEO Corner: BODi’s Carl Daikeler on the Future of At-Home Fitness 

Carl Daikeler discusses his company's recent name change and gives his take on why quality fitness content matters more than ever in the AI era.

Chelsea Piers Fitness entrance in Flatiron

Chelsea Piers Fitness To Open Clubs in New Jersey, Long Island City

Chelsea Piers Fitness will be expanding into New Jersey and Queens, with plans to open luxury gyms in both Jersey City and Long Island City.

Joel Kocher at DKR-Texas Memorial Stadium

CEO Corner: Humann’s Joel Kocher on Reframing the Conversation Around Cardiovascular Health

One of the top former executives at Dell, Kocher founded Humann with a bold mission: change the trajectory of cardiovascular health.

woman works out inside a Vasa Fitness studio room
member exclusive

Big-Box Gyms Are Creating Their Own Boutique Fitness Classes

Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?

Jonathan

CEO Corner: NextSense’s Jonathan “JB” Berent on the Future of Brain Optimization

Founded by a former Google exec, NextSense's debut product houses advanced biosensing tech inside earbuds to help people optimize their sleep.

Interior of a CR Fitness-owned Crunch gym

ATN Week in Review: US Gyms Keep Winning, Raising Cash

This week, we break down more good news for America's big-box gyms, and look into the complexities surrounding the U.S.'s obesity crisis.

Strong Pilates co-founder Michael Ramsey

CEO Corner: Strong Pilates’ Michael Ramsey on Winning in a Crowded Market

Australia-founded Strong Pilates is eyeing mega-expansion in the U.S. with its concept that combines cardio, strength and reformer Pilates.

Jared Pobre

CEO Corner: Caldera + Lab’s Jared Pobre on Elevating Men’s Skincare

Caldera + Lab, a fast-growing men’s skincare brand, is known for using high-quality, science-backed ingredients at clinical doses.