Hims & Hers
Amazon Enters Lab-Testing Race Through Lifeforce Partnership
Amazon just became the next major player to enter the biomarker blood testing wars with the launch of Health Insights.
Super Bowl Advertisers Are Playing Offense on Wellness
This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Hims & Hers Wants To ‘Ruffle Some Feathers’ With Provocative Super Bowl Ad
Hims & Hers returns to the Super Bowl with a pointed ad that takes aim at the health-wealth gap in the United States.
ATN Week in Review: The Blood-Testing Era Is Here
ATN breaks down Function Health's huge funding round and Hims & Hers' entry into blood testing, as well as the rise of in-person wellness events.
Hims & Hers Enters Blood Testing Amid Preventive Health Surge
Hims & Hers has launched Labs, a subscription diagnostic service offering blood testing as consumers face rising healthcare costs.
Hers Launches Menopause Specialty, Paving the Way to $1B in Revenue in 2026
Telehealth giant Hims & Hers has expanded into women's midlife care with personalized treatment plans, including patches, creams and pills.
Hims & Hers Shows Personalized GLP-1 Plans Are Driving Real Results
New internal data suggests that Hims & Hers tailored weight loss model is improving outcomes and helping patients stick with their treatment.
GLP-1s Opened the Door, Hims & Hers Says Personalization Holds the Key
Hims & Hers' Dr. Craig Primack explains why personalized care, not just GLP-1s, is the key to lasting weight loss success.
Wegovy Partnership Unravels as Novo Nordisk, Hims & Hers Trade Accusations
Novo Nordisk ends its Wegovy deal with Hims & Hers, citing safety concerns as the telehealth firm pushes back.
Hims & Hers To Acquire Digital Health Platform Zava
Hims & Hers is acquiring European digital health firm Zava in an all-cash deal, marking its expansion into Germany, France and Ireland.
