Data
Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
From Workout Cruises to Destination Races, Fitness Travel Is on the Rise
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
New Data Sheds Light on Failed Fitness Resolutions — and What Could Help
Uscreen’s new survey reveals that lack of time and motivation remain the biggest obstacles, while digital programs show long-term engagement potential.
Americans Are Adopting Extreme Longevity Habits — but Is It All Pointless?
Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.
US Lags Europe & Asia in Stress Recovery, New Data Shows
Data from more than 1.5 million users shows stress levels are similar worldwide, but Americans lag behind Europe and Asia in recovery.
January Gym Traffic Is Still Surging, a Positive Sign for 2026
Data from Placer.ai shows New Year's gym visits are up compared to last year and have remained elevated into mid-January.
The Gym Is One Place AI Hasn’t Won Over, Report Finds
A Les Mills report finds gymgoers may embrace fitness tech, but they draw the line at AI coaching, with most preferring human instructors.
Walking Workouts Could Explode in Popularity in 2026, Google Data Suggests
ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to PureGym’s annual report.
US Gyms Saw Record Q4 Traffic, Strong Full-Year Growth in 2025
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
Investors Are Pouring Money Into Wellness Startups, Especially Wearables
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
