Data

A diverse group of seven women sit together on colorful painted stairs, laughing and smiling, dressed casually in denim jackets, T-shirts and sneakers.
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The Surging Femtech Sector Is Racing Toward a $267B Future

With the femtech market projected to hit $267 billion by 2035, menopause care, wearables and fitness partnerships are reshaping women’s health.

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For All Its Progress, Women’s Health Still Has a Long Way To Go

A survey of over 3,000 women finds widespread misinformation, shame and lack of support around six key aspects of female health.

woman uses her Apple Watch

The New Year’s Fitness Bump May Last Several Months, Apple Study Finds

A multiyear study suggests Apple Watch users increase their activity in January and sustain higher exercise levels into February and March.

A silhouetted person balances in tree pose on a beach at sunset, with palms in prayer overhead as the sun sets over the ocean.
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Women See the Biggest Stress Relief From Regular Exercise, Gallup Finds

Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.

Consumers Seek Strength & Longevity Over Weight Loss, Life Time Finds

Life Time’s 2026 survey shows strength training overtaking weight loss as the top health priority, while longevity shapes fitness goals.

overweight woman is upset looking at the scale

Half of Americans Want To Lose Weight, but Only 1 in 4 Are Taking Action

Despite the rise of GLP-1s, most Americans still struggle to turn weight-loss intent into action, new Gallup data shows.

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The New Weight-Loss Problem Isn’t Access. It’s Burnout, Survey Finds

Weight loss is a top priority for Americans amid the rise of GLP-1s, but rising emotional strain suggests the system is starting to crack

lavish Christmas dinner

US Christmas Dinners Rank Among the Most Unhealthy, New Data Shows

The typical Christmas meal in the U.S. comes in at a whopping 3,600 calories, which was higher than every country studied except for one.

Americans Plan To Spend $60B on Fitness in 2026, Cut Back on Other Expenses Instead

A new survey finds fitness is a top spending priority for Americans, with respondents saying they'll cut back on dining out and travel before gym memberships.

woman wears an Oura Ring

Women Get More Sleep Than Men, but They’re More Stressed, Too, Oura Report Finds

Oura released its Year in Review report, which offers data-backed insights into global sleep, cardiovascular and step-count trends.