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The AI Playbook for Fitness and Wellness Professionals

Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it

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The Future of Retention Is Personal — and Built on AI

The next era of retention isn’t reactive — it’s predictive. Inside the AI-driven shift reshaping how gyms engage and retain […]

Zenoti powered studio

AI Is No Longer an Advantage — It’s the Operational Divide

As automation becomes the backbone of modern operations, the gyms gaining ground are those embracing AI at their core, and […]

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Wellness Brands Are Losing Long-Time Customers Due to Rising Costs. Here’s What Can Bring Them Back

A Zenoti survey of 1,000 Americans found that 64% of wellness consumers left a business they liked because of price.

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Zenoti Rolls Out AI Agents for Fitness & Wellness Brands

Zenoti, a software company expanding into the fitness industry, touts the effectiveness and time-saving abilities of its "AI workforce."

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No Calls, Just Clicks: Gen Z Is Changing the Game—Here’s How Fitness & Wellness Brands Can Keep Up

Gen Z and millennials are driving fitness and wellness spending and in such a competitive space, brands need to keep up. Here's how.

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Spa/Salon Software Giant Zenoti Eyes the Gym Industry

Zenoti is making a serious push into the fitness industry, targeting multi-location gym brands with what it says is a superior product.