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Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
January Gym Traffic Is Still Surging, a Positive Sign for 2026
Data from Placer.ai shows New Year's gym visits are up compared to last year and have remained elevated into mid-January.
Wellness Is Winning in the Grocery Aisle as Fresh-Format Grocers Surge
Placer.ai data shows fresh-format grocers leading 2025 growth as affluent shoppers fuel a nationwide shift toward health and convenience.
7 Foot Traffic Insights That Belong on Every Gym Operator’s Radar
New data from Placer.ai reveals how gym-goers are shifting habits in 2025, from visit frequency to income trends and peak-hour preferences.
Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
Foot Traffic Data: Unprecedented Growth for Fitness Industry
From boutiques to big chains, fitness brands are driving foot traffic with innovation and member-focused strategies.
Planet Fitness Shows Strong Foot Traffic Ahead of Q3 Earnings
A new report from Placer.ai shows that traffic to Planet Fitness is growing, suggesting its price hike had minimal impact.
