Fitness Franchise
Pvolve’s New Jennifer Aniston Campaign Features Mental Health Tie-In
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
Top Planet Fitness Franchisee Sees Success Following $7M Reinvestment
Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
Franchise Brands Go All-In on International Expansion
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
Can the Pilates Franchising Boom Continue?
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
Revl Training Sees Success With Whoop-Sponsored Fitness Competition
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
Franchisee Spotlight: Strong Pilates in Garwood, NJ
How a CMO-turned-franchisee bet big on Strong Pilates’ programming and marketing freedom — and grew from zero to 300 members in 60 days
UBX Signs Master Franchise Agreement, Eyes Big Expansion in UK & Ireland
Fight Path Ltd plans to expand boxing and strength training studio UBX across the U.K. and Ireland, eyeing 40 to 50 new locations.
Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026
The Sequel Brands-owned Pilates Addiction has enjoyed an explosive year of growth, with ambitious expansion planned for 2026.
Aligned Fitness Acquires 13 Club Pilates Studios
Private equity-backed Aligned Fitness has grown its Club Pilates footprint to 47 studios, fueled by new Southeast acquisitions.
