Adidas
Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
Les Mills Revamps Exec Team, Doubles Down on Live Fitness
Founder Phillip Mills will play a larger role in running the company as Les Mills rolls out new in-club workouts and live events.
Lululemon Enters Men’s Footwear With Big Ambitions
Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.
Seeking a Swolemate? Adidas, Bumble Partner To Connect Gym-Goers
Adidas Training has enlisted the help of dating app Bumble to make it easier for fitness enthusiasts to find a fellow training buddy.
The Fitness & Wellness Trends To Watch in 2024
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
Tone House Hosts 2nd Annual ‘Lift Off’ With Adidas as Sponsor
Alonzo Wilson founded Tone House in 2014 to bring elements from sports conditioning to mainstream fitness.
Adidas & Les Mills Launch New Workout for Next-Gen Fitness Enthusiasts
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
Inside the Rise of UBX, a Boxing Concept Poised for Global Expansion
UBX has set its sights on making boxing and group fitness more accessible. It’s quickly becoming the fastest-growing boxing brand this year.
Investors Sue Adidas Over Failed Partnership With Kanye West
Investors allege that Adidas was aware of the risks of its partnership with with Kanye West before severing ties with the rapper.
Les Mills US CEO Sean Turner on Targeting ‘Generation Active’
Sean Turner tells Athletech News how Les Mills is cracking the code on “Generation Active," the gym-happy group between ages 16-40.
