Fashion
Gymshark Steps Into Footwear With Performance Brand R.A.D
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
Nike Riffs on Iconic Tagline, Targeting Gen Z With ‘Why Do It?’
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Set Active Expands Its Fabric Line With Luxform
Los Angeles-based activewear brand, SET Active, has introduced its first new fabric since 2024 with its new Luxform line.
Alo Yoga Faces Age Discrimination Lawsuit From Former Top Instructor
Briohny Smyth has sued Alo Yoga in Los Angeles, alleging age discrimination, wrongful termination and other claims.
NFL’s Christian McCaffrey Joins While on Earth as Co-Founder, Investor
NFL star Christian McCaffrey joins Rhode Island startup While on Earth as a co-founder and investor in the fast-growing activewear brand.
Fabletics Taps GreyOrange’s gStore to Optimize Inventory Across 100+ Stores
Fabletics is rolling out GreyOrange’s gStore SaaS inventory management app at over 100 stores in North America.
Lilysilk Enters Activewear With Silkerry
Lilysilk debuts Silkerry activewear with silk-enhanced terry fabric as comfortwear gains traction amid sleep health interest.
The Playbook: Footwear Brands Are Listening to the Customer
Activewear-focused footwear brands including Skechers are tuning into customer needs, and they're seeing sales rise.
Nike, WIT Launch London Training Lab Amid Experiential Retail Boom
WIT and Nike have launched a Training Lab in London as activewear brands from Adidas to Gymshark embrace experiential retail and live events.
Yieldmo, Experian Help Activewear Brands Win Shoppers Amid Tariff Pressures
Yieldmo & Experian are helping activewear brands target high-intent shoppers, drive store traffic and maximize ad spend amid tariffs.
