Artificial Intelligence (AI)

man lifts a barbell wearing Gymshark shorts

Gymshark Taps Google Cloud AI for Personalization, Expansion

Gymshark, a highly popular U.K.-based activewear brand, admitted its data management system has grown "outdated."

Tonal Targets Older Adults With ‘Active Aging’ Strength Workouts

While most of the fitness industry vies for the attention of younger consumers, Tonal is making a play for those in their Golden Years.

The Future of Food? Nestlé Explores AI-Powered Personalized Nutrition  

The food and drink giant is one of several firms using tech developed by January AI to dive deeper into personalized nutrition.

Endel, Chad Lawson Partner To Help People Meditate Through Music

Artist Chad Lawson has collaborated with Endel to create a reimagined meditation soundscape version of his 2022 album, "breathe."

Zen Planner Gets Upgrades To Empower Gym Owners

Zen Planner, a boutique fitness software solution, helps fitness businesses thrive with lead generation and member engagement tools.

How Fitness Coaches Should Use AI for Program Design

As a fitness coach, your ability to use AI to write training programs rests on how well you can speak its language by writing effective prompts.

Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech

Whoop Coach provides custom-designed training plans, routines and recommendations. It also answers users' health and fitness questions.

Chris Hemsworth works out in a Centr ad

Centr Taps Asensei To Create AI Connected Fitness Experiences

As Centr continues to build a robust wellness ecosystem, it’s partnered with a leader in AI for an upcoming product launch.

Lumin, Led by Industry Vets, Launches ‘World’s Smartest Fitness Studio’

With its high-tech, low-labor model, Lumin Fitness is looking to usher in a new era of fitness and franchising.

Samsung Has Big Plans for AI-Powered Food & Cooking App

Samsung Food will act as a personalized cooking assistant for more than 160,000 recipes. The platform also includes nutrition features.