Nutrition
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Celebrity Trainer Senada Greca Launches Wellness Brand Aonic
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
Lucky Energy Raises $25M, Adds Beverage Heavyweights to Board
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
Calming Beverage Brand Trip Raises $40M Amid Functional Drink Craze
Trip, the calming beverage brand backed by Joe Jonas, Ashley Graham and others, has raised $40 million at a $300 million valuation.
Sweetgreen Adds Macro Tracking, Building on Protein Push
Sweetgreen has launchd macro-tracking tools and protein-rich menu upgrades as demand for personalized, high-protein meals grows.
GNC Pushes To Make Supplements Part of the GLP-1 Conversation
GNC's new peer-reviewed research shows how supplements can support GLP-1 takers in preserving muscle mass loss and plugging nutrition gaps.
Recess Raises $30M Amid Functional Beverage Boom, Taps Ex-Nutrabolt Exec
Recess, a pioneer in the relaxation beverage space, raised $30M in Series B funding and named former Nutrabolt exec Kyle Thomas as co-CEO.
Ladder Adds Nutrition, Bringing Food Tracking to Its Workout App
Ladder launches Ladder Nutrition, integrating food logging, macro insights and AI-powered personalization into its strength-training app.
Whole Foods Says These TikTok-Born Food Trends Are Headed for Your Cart in 2026
Whole Foods predicts a rise in better-for-you foods, including beef tallow, fiber-rich ingredients and fancy frozen meals.
5 Ways Nutrition Solutions Can Drive Gym Growth
How BUBS Naturals helps gyms fuel performance, recovery and long-term member trust, according to the brand's co-founder.
