Case Studies
Franchisee Spotlight: SWTHZ, Sweat Equity Holdings
Nico Varano of Sweat Equity Holdings shares tips for those interested in franchising with contrast therapy brand SWTHZ.
Franchisee Spotlight: StretchLab Charlotte & Columbia
Steve Hitzemann built his StretchLab footprint by trusting managers, supporting staff and scaling with strategy.
Franchisee Spotlight: Orangetheory Fitness, Aspyr Holdings in California
Marc Thomas’ Orangetheory venture proves listening to local communities, hiring the right people and tapping support fuels long-term success.
Franchisee Spotlight: Club Pilates, Sea Glass Fitness Inc.
Sea Glass Fitness Inc. scaled its Club Pilates operation by sticking to the playbook and moving to meet members where they’re at
Franchisee Spotlight: Anytime Fitness, Baleo Fitness Inc
Former athletes turned business partners expanded to 70 Anytime Fitness locations, proving teamwork and shared values fuel long-term growth.
Franchisee Spotlight: D1 Training in Billings, Montana
D1 Training franchisees Josiah Johnson, Michael Rider and Larry Iverson stress passion in business and using the resources at your disposal.
Franchisee Spotlight: MADabolic in Bend, Oregon
Alyssa Laroussi’s path from coaching to franchise ownership set the stage for one of MADabolic’s most successful openings.
Fitness2020 Sees Member Conversion Boost from LG Electronics, PLAE Additions
Georgia-based gym brand Fitness2020 has added digital display tech from LG Electronics and strength equipment from PLAE to its facilities.
Political & Economic Outlook: Experts on the State of Fitness & Wellness in 2025
Top political, economic and financial experts offer takes on the state of the fitness and wellness industry in 2025 and future predictions.
Sleep Mask Linked to Improved Slumber Metrics
Somo Sleep Fitness suggests a non-pharmaceutical intervention, the Somo sleep mask, to help with sleep disorders.
