Luxury Gym
EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo
EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.
Equinox To Accept HSA/FSA Funds for Memberships in Partnership With Flex
Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women’s health programs.
Shrinking Corporate Wellness Spending Spells Bad News for Premium Gyms
Corporate wellness spending cuts are changing where employees work out, boosting low-cost gyms and presenting a challenge for upscale operators.
Why Life Time Is Going All-In on Austin’s Thriving Wellness Scene
Life Time has opened its fifth Austin club as remote work and demand for premium wellness reshape Texas' capital city.
Workshoppe, a New Concept, Looks To Challenge NYC’s Luxury Gym Elite
Workshoppe is shaking up NYC’s luxury gym scene with sub-$200 pricing, nightclub vibes and an old-school training ethos.
US Gyms Saw Record Q4 Traffic, Strong Full-Year Growth in 2025
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
Equinox Warns Against the Dangers of AI in Provocative Ad Campaign
Artificial intelligence may be changing life fast, but one thing remains predictable: Equinox opening the year with a controversial advertising splash.
Why Bay Club Is Adding CPR & AED Training for Members, Staff
Bay Club is adding emergency-preparedness courses to its group-class schedule, a trend it hopes will catch on among fitness operators.
Life Time To Lead Wellness Vision for Brooklyn’s New Mixed-Use Project
Life Time will anchor Brooklyn’s large upcoming mixed-use development in Gowanus with an 85,000-square-foot club and rooftop beach.
The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
