Wellness The Post-Hustle Era of Self-Care Is Here Courtney Rehfeldt October 8, 2025 credit: David Pereiras/Shutterstock.com Is wellness softening? A new report from Circana suggests it is, as self-care shifts from performance to small, daily moments… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters $299/year Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Casio Gameday Health Men’s Health Wellness Trends