Fashion
CEO Corner: Dr. Emily Splichal, the Mind Behind Naboso, Explains it All About Foot Health
Fortunately for Athletech News, Dr. Emily Splichal was more than willing to guide us through the origin story of her career and Naboso.
Lizzo Makes Moves with Fabletics, Promotes Self-Love with Yitty
Lizzo has been promoting Yitty, which she says will embrace curves & contours, on her Instagram page, revealing some of her favorites.
Lululemon Enters Footwear Market with Blissfeel & a ‘Women First’ Approach
Lululemon Blissfeel are running shoes with underfoot foam cushioning technology, launching in ten colors today.
Nike Changing the Game with Immersive Retail Experience
The Nike immersive retail experience project takes place at the company’s House of Innovation in Paris. A clip of the adventure is available
Monse & Equinox Launch Capsule Collection
The Monse x Equinox capsule collection piece includes zig-zag bras, crop tops, and leggings with a “deconstructed perspective.”
Nike Makes Move to Sue Lululemon
Nike says Lululemon continues to make & sell Mirror Home Gym & its mobile apps without authorization & in patents' violation.
Adidas Joins Nike in the Metaverse & Generates $23 Million
Adidas celebrated the Metaverse news with a profile picture of a Bored Ape Yacht Club #8774, which sold for 46 ether or $156K.
Collaboration Alert: Zara and TRX Training Club
Zara customers can subscribe to TRX Training Club, a digital fitness platform, that features exclusive access to on-demand workouts.
Nike Acquires RTFKT, Pushing Further Into Digital Fashion
Pronounced "artifact," RTFKT Studios has been acquired by Nike, Inc., with the terms of the deal staying undisclosed.
Gymshark Opening Flagship Store on London’s Revered Regent Street
The 18,000 square foot Gymshark retail location in London will have two openings and three floors and is currently under renovation.
