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About Athletech Studios

How FIT House of Brands’ Diverse Formats Are Redefining Franchise Growth

By introducing hybrid modalities like FS8 and VAURA Pilates, FIT House of Brands is proving that the next phase of […]

UFC GYM bags

UFC GYM Proves Selling Access Is No Longer Enough in Fitness 

The brand’s combat-inspired programming shows how progression, accountability and coaching are driving retention and global expansion

Zenoti

The Future of Retention Is Personal — and Built on AI

The next era of retention isn’t reactive — it’s predictive. Inside the AI-driven shift reshaping how gyms engage and retain […]

D1 Training runners

Why Youth Training Is the Next Big Franchise Category in Fitness

D1 Training’s holistic approach prepares kids to thrive inside and outside athletics with purpose-built programming

Mindbody: Financing the Future of Fitness

By reimagining access to funding, Mindbody Capital gives franchises the freedom to innovate, expand and shape the future of the […]

CrossFit enjoyers

Disrupting the Franchise Space: CrossFit’s Affiliation Model

CrossFit’s affiliate model provides a halo effect and practical toolbox for entrepreneur owners looking for autonomy within a winning network

From Storage to Strategy: How Hollman Is Redefining the Member Experience

Hollman brings four decades of craftsmanship and innovation to a new era of fitness and wellness design — where lockers […]

How Daxko Drives Results as a Member Experience Multiplier

The software company is redefining how franchise operators connect with members, blending technology, trust and personalization into lasting growth. Many […]

Bo Barber of Ecore International with Athletech News

As Workouts Get Harder, Gym Floors Need to Get Smarter

Bo Barber of Ecore International explains how functional training, and recovery modalities are pushing traditional flooring past its limits—and what […]

Eleiko

Build a Smarter Strength Zone

Maximize Space, Increase Versatility, and Future-Proof Your Floor Plan Strength training is no longer a niche offering — it’s a […]